ABOUT FRESHLY FUJI
Freshly Fuji is a craft and design studio dedicated to inspiring joy and healing through creativity.
Blaire Fujimoto is an artist, surface designer, and the founder of Freshly Fuji. She is best known for her supercute crafts and illustrations inspired by her Japanese/Hawaii roots and her love of dogs.
Her knack for color, style, and attention to detail shine through in all the fun projects she’s created for her brand and her clients. She’s had the pleasure of designing and styling photo shoots, producing visual content for major brands, teaching in-person workshops, and presenting at virtual events.
In recent years Blaire has designed and installed an immersive photo exhibit for dogs and launched her own Spoonflower shop! She is also passionate about advocating for and uplifting the chronic illness community.
If you’re a brand looking to collaborate or would like a special illustration for your next project, let her know! You can see more of Blaire’s work on her portfolio page and in the blog archives.
BLAIRE'S STORY
Hello friends! I’m Blaire and I’m the artist and founder of Freshly Fuji. I am a fourth/fifth generation Japanese American and grew up in Hilo, Hawaii. For as long as I can remember, I have loved arts and crafts…and rainbows! As a kid I spent my free time sewing with my grandma, making jewelry, decorating my room, and dreaming of being an artist. Some things haven’t changed!
I have a passion for helping children, so I went to pharmacy school and fulfilled my dream of becoming a pediatric pharmacist. Six years in, I was burnt out and developed several chronic illnesses. It became clear the stress of my job was taking a toll on my mental and physical health. With the support of my family, I made the difficult decision to leave to focus on my well-being.
Eventually I reconnected with my creative side and started sharing my craft projects on Instagram. I connected with other creative humans (on and off-line) who inspired me to dream a new dream. For once I felt hopeful that my story wasn’t over. From these humble beginnings, I started Freshly Fuji as a way to heal, express myself, and share my creative passions with others.
Today I live in the San Francisco Bay Area with my supportive husband, Richard and two adopted senior pups, Frankie and Penny. They are my sunshine and have helped me weather the darkest storms. Our favorite getaway spot is Carmel where dogs are people too! We live for beach days, boba, and a good picnic, but most of all, we love to laugh.
I’m still on my healing journey and feel grateful to have a creative life that fills me up. I hope my work brings a little light to your life and inspires YOU to create your own joy!

Blaire openly shares her experience with burnout and leaving her career. She talks about her transition into the creative industry and the growth she’s experienced along the way. She also shares some of the struggles of being a creative entrepreneur and tips for other business owners living with chronic illness.
BRANDS I'VE WORKED WITH


Sanrio Halloween DIY Pom Pom Garland
Learn how to make these super cute pom poms on the Sanrio blog.
HomeGoods Is Selling a 4-Tier Pastel Gingerbread House That's Straight Out of Our Candy Land Dreams
See Blaire's sweet showstopper on the Popsugar blog.
Chic, Charming, and Classic: The Ultimate Coquette Room Decor Guide
Read Blaire's take on the coquette decor style on the Redfin blog.











